YouTube’s subscription tier initially launched in 2015 as YouTube Red at $9.99 per month for the individual plan. In 2018, it morphed into YouTube Premium with a higher $11.99 cost. Then came the 2023 price hike to $13.99. This is the first US price increase for YouTube Premium since 2023, but many international viewers saw increases in 2024.

Do our readers pay for YouTube? We ran a reader survey to get the real numbers, and the answer is not a good look for Google.

YouTube viewers can now work together to prevent ads from playing during livestreams without paying for Premium.

MatPat, Miranda Sings, Grace Helbig and WheezyWaiter hit it big on YouTube long before it became a behemoth. They have thoughts about what it takes to succeed there.

YouTube now automatically holds back ads when live chat engagement peaks. Additionally, buying a Super Chat, Super Sticker, or virtual gift now earns you a personal, ad-free viewing window so you don’t miss the creator’s shoutout.

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads well beyond 30 seconds.

Its audience is young; an astonishing 90 percent of American teenagers are on the platform. YouTube TV is bigger than many cable operators. (Since last year, the main way YouTube has been consumed in the United States is actually on connected television.

YouTube users can now entirely remove Shorts from their feeds, if they’d like to do so. A new option can effectively hide the content type.