Welcome to Brand Breakdown, a series of comprehensive yet easy-to-digest guides to your favorite companies, with insights and information you won’t find on the average About page. The Rolex ...

Rolex, the iconic retailer of luxury watches, is making its first foray into the second-hand market. Last week, the Swiss company launched a "Certified Pre-owned Programme" for watches that are at ...

Rolex’s presence at Watches and Wonders 2026 – the world’s most important and biggest watch tradeshow – was built around a single, big idea: celebrating 100 years of the Oyster Perpetual case, the ...

Back when Rolex collector and expert Jeffrey Hess first published his unauthorized history of the company in 1996, some of the most eager buyers were from the ad agency representing the Swiss luxury ...

Rolex’s founder, Hans Wilsdorf, was onto something when he made his company logo a crown – it has remained the king of watch brands for more than a century. Its enormous brand equity is partly because ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Over the weekend, Roger Federer was spotted wearing a Rolex. Normally, this wouldn’t be ...

This is an edition of the newsletter Box + Papers, Cam Wolf’s weekly deep dive into the world of watches. Sign up here. Rolex is famously known as one of the most conservative watch brands in the ...

Every year at Watches & Wonders, Rolex dominates the conversation, unveiling highly anticipated model updates, unexpected discontinuations, and rare limited editions that shake up the luxury watch ...

That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...