Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem. With print media circulation and broadcast television viewership in free ...

Amazon's online advertising business continues to boom amid growing investor concerns that the Israel-Hamas war could negatively impact the world economy. Although Meta reported strong third-quarter ...

The DOJ's second antitrust trial against Google begins Monday in a Virginia court. The agency will argue that Google has used its portfolio of ad tools to create a monopoly. While U.S. officials have ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

When you’re tired and distracted, an online ad’s claims can be more effective in pitching a product when they’re assertive ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

A TODAY investigation found that medical scams using AI deepfake videos to sell ineffective products are on the rise. Here's how to protect yourself from scammers online. Advertisements online for new ...

The biggest shake-ups to online advertising can come when outsiders get a glimpse of how web monetization works, are revolted and force change as a public service. For example, in 2011, Max Schrems ...

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday ...