If 2020 was the year of the e-commerce boom, 2021 was the year the industry hit major challenges: Data privacy changes deeply impacted merchants’ social media ads, and supply chain issues forced ...
The government is working on the definition of 'e-commerce' to clear the air over key issues such as taxation and foreign investment in the burgeoning sector. Commerce and Industry Minister Nirmala ...
The Kimberly-Clark commerce lead believes the category’s biggest opportunity lies in cleaner measurement, stronger partnerships and making complexity easier to manage. If commerce media feels ...
Agentic AI and unified commerce are set to shape ecommerce in 2026 because the foundations are now in place: consumers are increasingly comfortable using AI tools, and retailers are under pressure to ...
For the Mars retail media lead, sales productivity and verified growth are replacing pure efficiency as the benchmark. As a juror for The Drum Commerce Media Awards, Thomas (TJ) Hanel brings a ...
Are Flipkart and Snapdeal e-commerce portals, platforms or marketplaces? Are they small enterprises or large? The government will soon answer these questions by defining e-commerce units and their ...