Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

The FINANCIAL — Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions ...

Customer loyalty programs have become a staple of brand marketing, promising to reward repeat customers and boost lifetime value. A recent survey of U.S. consumers found that 63% make purchase ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

American shoppers are looking beyond simple discounts in 2026, and grocery loyalty programs are becoming a key tool to reduce ...

Seemingly every fast-food restaurant has a loyalty program and corresponding app. The reasons are simple: Customers use them in droves and help drive business. The use of restaurant loyalty programs ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins as money. Consider their potential for strengthening customer loyalty and ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...