The ad industry is railing against online publishers that get visitors largely by advertising clickbait headlines around the web, then turn a profit by serving a barrage of ads to anyone who bites.

MFA websites employ strategies like pop-up ads, auto-play videos, and intrusive ad placements to maximise earnings for the site owner. MFA sites also make up 15% of ad spend according to the ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

Laptop fans can rest a little easier. Some of the most notorious made-for-advertising websites on the internet are now no more. These sites had been operated for years by Content IQ, a so-called (and ...

Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing. What’s the narrowest, niche, specific type of targeting you ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...